Cases in Advertising Management, Paperback / softback Book

Cases in Advertising Management Paperback / softback

Description

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course.

The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications.

A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Information

  • Format: Paperback / softback
  • Pages: 192 pages, cases & exhibits
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Advertising
  • ISBN: 9780765622617

£41.99

£37.69

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops