Strategic Integrated Marketing Communications
by Larry (Larry Percy Consulting, USA) Percy
Description
• Provides a step-by-step guide to planning and developing an effective IMC campaign, making it suitable as core reading for a broad range of Marketing and Advertising modules. • New edition of a highly regarded textbook, with updated content, examples and cases, and an international approach.
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:
- Pages:304 pages, 38 Tables, black and white; 27 Line drawings, black and white; 22 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:03/03/2023
- Category:
- ISBN:9780367770624
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:
- Pages:304 pages, 38 Tables, black and white; 27 Line drawings, black and white; 22 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:03/03/2023
- Category:
- ISBN:9780367770624
