This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance.
It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. "Developing Winning Brand Strategies" adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.
- Format: Paperback
- Pages: 104 pages
- Publisher: Business Expert Press
- Publication Date: 15/02/2009
- Category: Business strategy
- ISBN: 9781606490433
- EPUB from £17.96