Developing Winning Brand Strategies, Paperback / softback Book

Developing Winning Brand Strategies Paperback / softback


This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance.

It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. "Developing Winning Brand Strategies" adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.


  • Format: Paperback / softback
  • Pages: 104 pages
  • Publisher: Business Expert Press
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9781606490433

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