Conversations with Marketing Masters Hardback
by Laura (Writers 4 Management, UK) Mazur, Louella (Writers 4 Business) Miles
Hardback
Description
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview.
Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman.
The conversations are free-flowing dialogues in which each personality is allowed to shine through.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:248 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:26/01/2007
- Category:
- ISBN:9780470025918
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:248 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:26/01/2007
- Category:
- ISBN:9780470025918