Affect, Emotion, and Rhetorical Persuasion in Mass Communication, Hardback Book

Affect, Emotion, and Rhetorical Persuasion in Mass Communication Hardback

Edited by Lei Zhang, Carlton (Lecturer at University of Wisconsin-Lacrosse) Clark


This volume examines the interplay between affect theory and rhetorical persuasion in mass communication.

The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.

Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies.

Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value.

This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.


  • Format: Hardback
  • Pages: 238 pages
  • Publisher: Taylor & Francis Inc
  • Publication Date:
  • Category: Communication studies
  • ISBN: 9780815374381



Free Home Delivery

on all orders

Pick up orders

from local bookshops