FMCG Selling : Sales 12.8, Paperback / softback Book

FMCG Selling : Sales 12.8 Paperback / softback

Part of the Express Exec series


The sales function is the front--line of any business.

Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.

This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self--development for sales people.


  • Format: Paperback / softback
  • Pages: 110 pages
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781841124612

Other Formats



Free Home Delivery

on all orders

Pick up orders

from local bookshops

Also in the Express Exec series   |  View all