Using Focus Groups in Research, Paperback / softback Book

Using Focus Groups in Research Paperback / softback

Part of the Continuum Research Methods Series series

Description

Focus Groups are often under-used as a valuable tool for research.

This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced

Information

  • Format: Paperback / softback
  • Pages: 114 pages, further reading, references
  • Publisher: Bloomsbury Publishing PLC
  • Publication Date:
  • Category: Research methods: general
  • ISBN: 9780826464729

£26.99

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