Retail Internationalization in China : Expansion of Foreign Retailers Hardback
As potentially the largest retail market, China has attracted a great number of foreign retail operations.
Based on case study research, this book provides valuable insights international retailers need for success in China.
The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
- Format: Hardback
- Pages: 208 pages, XVI, 208 p.
- Publisher: Palgrave Macmillan
- Publication Date: 19/07/2011
- Category: International business
- ISBN: 9780230293373