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Problems in Marketing : Applying Key Concepts and Techniques, Paperback / softback Book

Problems in Marketing : Applying Key Concepts and Techniques Paperback / softback

Description

Fully revised and updated, Problems in Marketing includes over 50 new problems.

This varied and challenging collection of problems has been written as a learning aid to any marketing textbook.

The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them.

This leads directly to a series of discussion questions to further enhance the application of each problem.

Solutions are also available to lecturers by clicking on the companion website logo above.

Information

  • Format: Paperback / softback
  • Pages: 336 pages
  • Publisher: SAGE Publications Inc
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780761971795

Other Formats

Also by Luiz A. M. Moutinho