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Problems in Marketing : Applying Key Concepts and Techniques, Paperback / softback Book

Problems in Marketing : Applying Key Concepts and Techniques Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

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Fully revised and updated, Problems in Marketing includes over 50 new problems.

This varied and challenging collection of problems has been written as a learning aid to any marketing textbook.

The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them.

This leads directly to a series of discussion questions to further enhance the application of each problem.

Solutions are also available to lecturers by clicking on the companion website logo above.

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£47.99

£45.69

Available to Order - This title is available to order, with delivery expected within 2 weeks
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