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Psychology of Loyalty, Hardback Book


In this book, the authors discuss the psychology of loyalty.

Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.


  • Format: Hardback
  • Pages: 121 pages
  • Publisher: Nova Science Publishers Inc
  • Publication Date:
  • Category: Psychology: emotions
  • ISBN: 9781626185722



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