Psychology of Loyalty Hardback
In this book, the authors discuss the psychology of loyalty.
Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.
- Format: Hardback
- Pages: 121 pages
- Publisher: Nova Science Publishers Inc
- Publication Date: 02/08/2013
- Category: Psychology: emotions
- ISBN: 9781626185722