Marketing Concepts & Strategies Paperback / softback
Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing.
It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world.
Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.
- Format: Paperback / softback
- Publisher: Cengage Learning EMEA
- Publication Date: 29/01/2019
- Category: Teaching skills & techniques
- ISBN: 9781473760271