Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Building Brand Identity : A Strategy for Success in a Hostile Marketplace, Hardback Book

Building Brand Identity : A Strategy for Success in a Hostile Marketplace Hardback

Part of the New Directions in Business series

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face.

Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality.

The second half presents a detailed look at the practicalities of branding in today's tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities.

Includes hundreds of actual, up-to-the-minute examples.

Information

Save 20%

£55.00

£43.85

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information