Consumer Brand Relationships : Meaning, Measuring, Managing, Hardback Book

Consumer Brand Relationships : Meaning, Measuring, Managing Hardback

Edited by Marc Fetscherin, Tobias Heilmann

Description

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands.

The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

Information

  • Format: Hardback
  • Pages: 297 pages, XXIV, 297 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9781137427106

£109.99

£88.65

 
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