Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys Paperback / softback
Part of the The R&L Series in Mass Communication series
Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis.
Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects.
Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
- Format: Paperback / softback
- Pages: 220 pages
- Publisher: Rowman & Littlefield
- Publication Date: 21/09/2007
- Category: Advertising
- ISBN: 9780742555457
- EPUB from £81.00
- Hardback from £55.19