Design in Business Paperback / softback
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity.
Design in Business aims for an analogous Total Design Management making design a part of everyone's concern.
It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
- Format: Paperback / softback
- Pages: 312 pages
- Publisher: Pearson Education Limited
- Publication Date: 23/11/2001
- Category: Product design
- ISBN: 9780273643746