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Design in Business, Paperback / softback Book


This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity.

Design in Business aims for an analogous Total Design Management making design a part of everyone's concern.

It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.


  • Format: Paperback / softback
  • Pages: 312 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Product design
  • ISBN: 9780273643746



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