Art/Commerce : The Convergence of Art and Marketing in Contemporary Culture, Paperback / softback Book

Art/Commerce : The Convergence of Art and Marketing in Contemporary Culture Paperback / softback

Part of the Kultur- und Medientheorie series

Description

This book compellingly argues how and why art and marketing often look alike today.

Combining the history and theory of art with theories of contemporary culture and marketing, Maria A.

Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce.

Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

Information

  • Format: Paperback / softback
  • Pages: 340 pages, 59 b/w illus
  • Publisher: Transcript Verlag
  • Publication Date:
  • Category: History of art / art & design styles
  • ISBN: 9783837626193

£32.99

£31.95

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also in the Kultur- und Medientheorie series