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Art/Commerce : The Convergence of Art and Marketing in Contemporary Culture, Paperback / softback Book

Art/Commerce : The Convergence of Art and Marketing in Contemporary Culture Paperback / softback

Part of the Cultural and Media Studies series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture.

Combining the history and theory of art with theories of contemporary culture and marketing, Maria A.

Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce.

Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

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