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Brand Revolution : Rethinking Brand Identity, Hardback Book

Brand Revolution : Rethinking Brand Identity Hardback

Description

Brand Revolution offers a radical new approach to brand management.

With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

Information

  • Format: Hardback
  • Pages: 171 pages, IX, 171 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9781137019486

£54.99

£51.29

 
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