Brand Revolution : Rethinking Brand Identity Hardback
Brand Revolution offers a radical new approach to brand management.
With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
- Format: Hardback
- Pages: 171 pages, IX, 171 p.
- Publisher: Palgrave Macmillan
- Publication Date: 09/11/2012
- Category: Business strategy
- ISBN: 9781137019486