Empathetic Marketing : How to Satisfy the 6 Core Emotional Needs of Your Customers Hardback
by Mark Ingwer
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers.
Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
- Format: Hardback
- Pages: 235 pages, XIV, 235 p.
- Publisher: Palgrave Macmillan
- Publication Date: 22/06/2012
- Category: Sales & marketing
- ISBN: 9780230340275