logo
Supporting your high street Find out how »
Basket Image

Basket

Empathetic Marketing : How to Satisfy the 6 Core Emotional Needs of Your Customers, Hardback Book

Empathetic Marketing : How to Satisfy the 6 Core Emotional Needs of Your Customers Hardback

Description

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers.

Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

Information

  • Format: Hardback
  • Pages: 235 pages, XIV, 235 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780230340275

£44.99

£42.05

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops