TM: The Untold Stories Behind 29 Classic Logos Paperback
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.
The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose.
Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon and the Michelin Man.
Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
- Format: Paperback
- Pages: 224 pages
- Publisher: Laurence King Publishing
- Publication Date: 04/08/2014
- Category: Graphic design
- ISBN: 9781780671659