TM: The Untold Stories Behind 29 Classic Logos, Paperback Book

TM: The Untold Stories Behind 29 Classic Logos Paperback

Description

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.

The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose.

Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon and the Michelin Man.

Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

Information

  • Format: Paperback
  • Pages: 224 pages
  • Publisher: Laurence King Publishing
  • Publication Date:
  • Category: Graphic design
  • ISBN: 9781780671659

£28.00

£18.85

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops