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The Rhythm of Strategy : A Corporate Biography of the Salim Group of Indonesia, Paperback / softback Book

The Rhythm of Strategy : A Corporate Biography of the Salim Group of Indonesia Paperback / softback

Part of the ICAS Publications Series series

Paperback / softback

Description

This book provides a well-documented analysis of the strategy of the Salim Group, one of the largest family conglomerates in Southeast Asia.

Using a multitude of sources, including interviews with the Salim family and Salim Group managers, the author provides a comprehensive corporate biography of this fascinating family firm.

The Rhythm of Strategy: A Corporate Biography of the Salim Group of Indonesia criticises existing theories on ethnic Chinese firms and instead provides a more nuanced view of the evolution of a small migrant trading business into the largest family business group in Southeast Asia.

It argues that the strategy of this group oscillated irregularly between a business model built on connections and a professional business model adapted to markets.

Due to its size and closeness to the Suharto regime, the Salim Group has played an important role in shaping Indonesia's economy.

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