Relationship Marketing Hardback
by Helen Peck, Martin Christopher, Moira Clark, Adrian Payne
Hardback
Description
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Information
-
Item not Available
- Format:Hardback
- Pages:524 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:13/05/1999
- Category:
- ISBN:9780750636261
Information
-
Item not Available
- Format:Hardback
- Pages:524 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:13/05/1999
- Category:
- ISBN:9780750636261