Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Paperback
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.
In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.
Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Lindstrom reveals eye opening details such as : how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more.
- Format: Paperback
- Pages: 288 pages
- Publisher: Kogan Page Ltd
- Publication Date: 01/01/2012
- ISBN: 9780749465049
- EPUB from £10.49
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Review by wyvernfriend
This was an interesting read, all about how we're persuaded into buying things. How a company makes easy links for us to choose products and then encourages us to unthinkingly go along with their choices. It asks us to look at our habits and decide if we're happy being led or whether we should question it. One of the most interesting chapters was at the end where he talked about the experiment he and some others did with a family, the Morgensterns, where they were brand ambassadors for products and where, when they were advocating green products other people listened, saying that it is important what brands you advocate to your friends and family and to be mindful of it.Yes we have free will, but we have to be willing to use it.It calls for us to be a little more mindful, and maybe to play games with the marketing types. That we're being watched for every step we take and that privacy is often an illusion. Me, myself? I'm going to continue using my reward cards in shops, they get something back, also I have to eat gluten-free so this is telling them that I buy certain brands, which they will hopefully continue stocking. That while you're a commodity, that you have to make sure that you influence them with the good choices, as well as your unthinking choices. To buy what you want and try to ignore the influence of others trying to make you do what you don't want to do.It also tells me that I should be more adventurous in my choices and to venture out of my comfort zone occaionally - provided there's no gluten involved, of course.