Ethics in Marketing and Communications : Towards a Global Perspective Hardback
Edited by Mary M. McKinley
This book takes an international perspective on the topical issues of marketing ethics and ethical communications.
The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
- Format: Hardback
- Pages: 130 pages, XI, 130 p.
- Publisher: Palgrave Macmillan
- Publication Date: 13/12/2011
- Category: Business ethics
- ISBN: 9780230358553