International Marketing, Paperback / softback Book

International Marketing Paperback / softback


Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach Uncovers all the latest trends and hot topics in the fieldEmphasizes the multilateral nature of marketingPrepares readers to manage global marketing activities in an increasingly competitive environment


  • Format: Paperback / softback
  • Pages: 624 pages
  • Publisher: John Wiley & Sons Inc
  • Publication Date:
  • Category: Business & management
  • ISBN: 9781118830284

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