Buyographics : How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers Hardback
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior.
This is not just a data book, because each of these numbers - in datasets big and small - is a person.
As you read their stories, trends come to life and provide a greater understanding of how to reach your target.
- Format: Hardback
- Pages: 217 pages, XV, 217 p.
- Publisher: Palgrave Macmillan
- Publication Date: 15/11/2013
- Category: Market research
- ISBN: 9781137278630