Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time, Paperback Book

Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time Paperback

3.5 out of 5 (1 rating)

Description

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common?

Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur.

In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace.

From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

Information

  • Format: Paperback
  • Pages: 256 pages
  • Publisher: Kogan Page Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780749462994

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3.5

I actually found Brand Failures to be more interesting than Brand Successes. Sometimes why things fail seems to make no sense whatsoever. Matt Haig does a good job of briefly discussing the reason why a particular brand, particularly an old and venerated brand may fail.