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Product Management in Practice : A Real-World Guide to the Key Connective Role of the 21st Century, Paperback / softback Book

Product Management in Practice : A Real-World Guide to the Key Connective Role of the 21st Century Paperback / softback

Paperback / softback

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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood.

In theory, product management is about building products that people love.

The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

In this book, author Matt LeMay focuses on the CORE connective skills- communication, organization, research, execution-that can build a successful product management practice across industries, organizations, teams, and toolsets.

For current and aspiring product managers, this book explores: ?

On-the-ground tactics for facilitating collaboration and communication ?

How to talk to users and work with executives ? The importance of setting clear and actionable goals ?

Using roadmaps to connect and align your team ? A values-first approach to implementing Agile practices ?

Common behavioral traps that turn good product managers bad

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