Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
More Than a Name : an Introduction to Branding, Paperback / softback Book

More Than a Name : an Introduction to Branding Paperback / softback

Part of the Required Reading Range series

Paperback / softback

Item not Available

Description

This book explores the new world of the brand - now more powerful and prominent than ever.

It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands.

The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.

Information

Save 13%

£39.99

£34.69

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also in the Required Reading Range series  |  View all

Production Design for Screen

£33.29

£29.96

Add to Basket

Brand-driven Innovation

£29.16

£26.24

Add to Basket

Visual Communication Design

£28.79

£25.91

Add to Basket

Visual Communication Design

£31.99

£29.89

Add to Basket