The Marketing Manual Paperback / softback
by Michael Baker
Paperback / softback
Description
The Marketing Manual is a step-by-step guide to solving your marketing problem.
Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:288 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:02/04/1998
- Category:
- ISBN:9780750636520
Other Formats
- Hardback from £175.00
- EPUB from £38.06
- PDF from £38.06
Information
-
Out of stock
- Format:Paperback / softback
- Pages:288 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:02/04/1998
- Category:
- ISBN:9780750636520
