Practical Pricing : Translating Pricing Theory into Sustainable Profit Improvement, Hardback Book

Practical Pricing : Translating Pricing Theory into Sustainable Profit Improvement Hardback

Description

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results.

This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

Information

  • Format: Hardback
  • Pages: 190 pages, IX, 190 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Sales & marketing management
  • ISBN: 9780230614604

£54.99

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