Practical Pricing : Translating Pricing Theory into Sustainable Profit Improvement Hardback
This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results.
This book provides, in detail, all the steps and input required to build out a pricing strategy and function.
- Format: Hardback
- Pages: 190 pages, IX, 190 p.
- Publisher: Palgrave Macmillan
- Publication Date: 29/01/2010
- Category: Sales & marketing management
- ISBN: 9780230614604