Corporate Innovation & Entrepreneurship, International Edition Paperback / softback
by Donald (Indiana University - Bloomington) Kuratko, Michael (Oklahoma State University) Morris, Jeffrey (The Kelley School of Business, Indiana University-- Bloomington,) Covin
Paperback / softback
Description
This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within.
CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation.
Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process.
This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies? competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it.
The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:512 pages
- Publisher:Cengage Learning, Inc
- Publication Date:18/01/2011
- Category:
- ISBN:9781111526917
Information
-
Out of stock
- Format:Paperback / softback
- Pages:512 pages
- Publisher:Cengage Learning, Inc
- Publication Date:18/01/2011
- Category:
- ISBN:9781111526917
