Product Strategy and Management Paperback / softback
Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival.
It covers the entire product life cycle from new product development to elimination.
This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels.
It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy.
It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories.
It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.
- Format: Paperback / softback
- Pages: 560 pages
- Publisher: Pearson Education Limited
- Publication Date: 19/04/2007
- Category: Sales & marketing management
- ISBN: 9780273694502