Product Strategy and Management, Paperback / softback Book

Product Strategy and Management Paperback / softback


Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival.

It covers the entire product life cycle from new product development to elimination.

This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels.

It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy.

It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories.

It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.


  • Format: Paperback / softback
  • Pages: 560 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Sales & marketing management
  • ISBN: 9780273694502



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