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Customer Relationship Management : Marketing 04.04, Paperback / softback Book

Customer Relationship Management : Marketing 04.04 Paperback / softback

Part of the Express Exec series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

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Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold Includes a glossary of key concepts and a comprehensive resources guide

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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