E-Business : Enterprise 02.03, Paperback / softback Book

E-Business : Enterprise 02.03 Paperback / softback

Part of the Express Exec series

Description

Fast track route to understanding and mastering e-business toolsand opportunities Covers the key areas of e-business, from developing e-businessstrategies and learning how to complement existing business programto using e-business as a change management tool as well as acompetitive weaponExamples and lessons from some of the world's most successfulbusinesses, including Staples, Travelocity, eBay and COVISINT, andideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H.Davenport and John C.

BeckIncludes a glossary of key concepts and a comprehensiveresources guide

Information

  • Format: Paperback / softback
  • Pages: 128 pages
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: E-commerce: business aspects
  • ISBN: 9781841122120

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