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Women Want More : How to Capture Your Share of the World's Largest, Fastest-Growing Market, EPUB eBook

Women Want More : How to Capture Your Share of the World's Largest, Fastest-Growing Market EPUB

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In Women Want More, Michael Silverstein and Kate Sayre, two of the worlds leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesnt just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.

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