How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations, Paperback / softback Book

How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations Paperback / softback

Description

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation.

Michael Morley has counselled clients of the world's largest corporations.

This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

Information

  • Format: Paperback / softback
  • Pages: 228 pages, XII, 228 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780333987773

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£54.99

£45.85

 
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