For courses in introductory business. Conversational, question and answer approach to contemporary businessBetter Business introduces the business content students need-in a better way.
By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience.
Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while "Mini Chapters" focus in on key topics in business.
The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment.
With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business. MyLabTM Intro to Business not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID.
MyLab should only be purchased when required by an instructor.
Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results.
With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.