Rational Decision Making for Managers : An Introduction, Paperback / softback Book

Rational Decision Making for Managers : An Introduction Paperback / softback


Rational Decision Making for Managers provides students with a basic understanding of quantitative and analytical techniques that managers use to make complex business decisions and helps them to recognise when they are appropriate.

Sarah Keast and Mike Towler also show the characteristics of the decisions that can be informed by the use of each technique, thereby guiding the reader in their choice. Rational Decision Making for Managers features: separate chapters on robustness analysis and game theory a strong contextual discussion and clear structure a concise mathematical appendix The book is essential reading for students studying business decision making, quantitative methods and business research methods.


  • Format: Paperback / softback
  • Pages: 352 pages
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: Management decision making
  • ISBN: 9780470519653



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