Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Design-Centered Entrepreneurship, EPUB eBook

Design-Centered Entrepreneurship EPUB


Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.


Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture.

Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.

This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual.

Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.


Other Formats