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Real Luxury : How Luxury Brands Can Create Value for the Long Term, Hardback Book

Real Luxury : How Luxury Brands Can Create Value for the Long Term Hardback

Description

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints.

It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

Information

  • Format: Hardback
  • Pages: 228 pages, VIII, 228 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9781137395566

Other Formats

£32.99

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