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Beyond Sizzle : The Next Evolution of Branding, Paperback / softback Book

Beyond Sizzle : The Next Evolution of Branding Paperback / softback

Description

First book to offer clear guidance on how to brand a company as a force for good, a topic that's becoming ever more popular and important. Aimed at leaders of the 30 million businesses in the U.S. and over 120 million worldwide. Leaders from thriving values-based businesses share their secrets to success. Presents a strong business case for creating brands that reflect a commitment to being good citizens of the world. Offers a practical branding framework that can be implemented in all types and sizes of organizations.

Information

  • Format: Paperback / softback
  • Pages: 12 Illustrations, unspecified
  • Publisher: Maven House Press
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9781938548154

£17.99

£13.55

 
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