Basic Marketing Research: Pearson New International Edition, Paperback Book

Basic Marketing Research: Pearson New International Edition Paperback

Description

For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Information

  • Format: Paperback
  • Pages: 676 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Market research
  • ISBN: 9781292020488

£63.99

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