Basic Marketing Research: Pearson New International Edition Paperback
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
- Format: Paperback
- Pages: 676 pages
- Publisher: Pearson Education Limited
- Publication Date: 26/07/2013
- Category: Market research
- ISBN: 9781292020488