Essentials of Marketing Research, Global Edition PDF
by Naresh K. Malhotra
Description
For courses in Marketing Research at two- and four-year colleges and universities
An engaging, do-it-yourself approach to marketing research
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
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Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Pearson Education
- Publication Date:23/01/2015
- Category:
- ISBN:9781292075143
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Pearson Education
- Publication Date:23/01/2015
- Category:
- ISBN:9781292075143
