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Competitive Strategies for Service Organisations, Paperback / softback Book

Competitive Strategies for Service Organisations Paperback / softback

Paperback / softback

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This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context.

It expounds the central role of the service industries and redefines them within a new international framework.

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£50.49

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