Google it : Total Information Awareness, Hardback Book

Google it : Total Information Awareness Hardback

Edited by Newton Lee


From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham's Panopticon?

Will King Solomon's challenge supersede the Turing test for artificial intelligence?

Can transhumanism mitigate existential threats to humankind?

These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha. The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. "Search is curiosity, and that will never be done," said Google's first female engineer and Yahoo's sixth CEO Marissa Mayer.

The truth is out there; we just need to know how to Google it!


  • Format: Hardback
  • Pages: 564 pages, 170 Illustrations, black and white; XXIII, 564 p. 170 illus.
  • Publisher: Springer-Verlag New York Inc.
  • Publication Date:
  • Category: Ethical & social aspects of computing
  • ISBN: 9781493964130



Free Home Delivery

on all orders

Pick up orders

from local bookshops