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Industrial Marketing Research (RLE Marketing) : Management and Technique, PDF eBook

Industrial Marketing Research (RLE Marketing) : Management and Technique PDF

Part of the Routledge Library Editions: Marketing series

Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.


The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.


  • Format: PDF
  • Pages: 286 pages
  • Publisher: Taylor and Francis
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781317649038

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