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Managing Marketing Information (RLE Marketing), EPUB eBook

Managing Marketing Information (RLE Marketing) EPUB

Part of the Routledge Library Editions: Marketing series

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Description

A good marketing information system is an essential ingredient of all successful marketing.

This book provides a comprehensive introduction to this key subject.

This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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