Managing Marketing Information Hardback
Part of the Routledge Library Editions: Marketing series
A good marketing information system is an essential ingredient of all successful marketing.
This book provides a comprehensive introduction to this key subject.
This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
- Format: Hardback
- Pages: 238 pages
- Publisher: Taylor & Francis Ltd
- Publication Date: 22/08/2014
- Category: Sales & marketing
- ISBN: 9781138793149
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