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Managing Marketing Information, Paperback / softback Book

Managing Marketing Information Paperback / softback

Part of the Routledge Library Editions: Marketing series


A good marketing information system is an essential ingredient of all successful marketing.

This book provides a comprehensive introduction to this key subject.

This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.


  • Format: Paperback / softback
  • Pages: 242 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781138980310

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