Marketing Organisation (RLE Marketing) EPUB
by Nigel Piercy
Part of the Routledge Library Editions: Marketing series
EPUB
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Description
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.
It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:252 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:19/09/2014
- Category:
- ISBN:9781317642695
Other Formats
- Hardback from £130.00
- Paperback / softback from £42.35
- PDF from £24.29
- EPUB from £24.29
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:252 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:19/09/2014
- Category:
- ISBN:9781317642695
